The choice always depends on the company size and their marketing position.

Normally, the big name company would like use affiliates marketing to extend their marketing more than grow up sales. Because of they already had a size and reputation in the marketing, and the important point is, they already had steady customer source. So they need new source from the affiliates marketing.

For this situation, they force affiliates only do the broad generally keywords binding in PPC, and the affiliates must use their own landing page. Also, there are many companies happy to pay extra commission when they confirm the buyer from affiliates is new customer.

But for small size company, this is very embarrassedly choice. They need more sales, but also they need more new customers. But they only can choose one of them or they will do a middle course.

The middle course is the companies do their own PPC to protect their brand name. The affiliates can not binding any keywords as their own brand and misspelling. But the affiliates can use merchant URL and can use board phrase which included the brands name in PPC.

Actually, it is not a good solution for these companies, but it can help the companies grow up the sale, protect the brand and get some new customer in.

So, what is next?

copyright by businesswithgoogle.info

In the UK, the affiliates marketing is very important for the merchant. Many merchant like use the affiliates network to help their sale. Actually, it is very helpful.

In this stage, I want discuss how the affiliates select the keywords, and binding it on the Google. Google is a good play ground for the affiliates. Normally, the affiliates use the PPC to bid the keywords.

There are two types of binding keywords.
1. If the merchant allow the affiliates binding their keywords which included merchant own brand, as well as merchant allow the affiliates show their URL on the advertising, it will help affiliates easy make the money. But the bad thing is, normally, if the customs come from these keywords, 99% customers are old customer who already bought this brand before.

The merchant can easy grow up their sale when the affiliates do the PPC. But their profit will less than before.

2. Another way is, the merchant don’t allow the affiliates binding any phrase include their brand, as well as misspelling for the brand, also the affiliates can not use their URL. In this way, the affiliates must find other relate keywords to bid for this merchant. And for the merchant, they will get new customer from the affiliates.

The merchant sale grow up slowly, but they can get new customer from affiliates. It help them open the marketing.

So, if you are a merchant, what is your choose for affiliates marketing?

copyright by businesswithgoogle.info

Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

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http://www.cataloguejunction.com

Our Affiliate program website for discount designer women clothing.

Spent three days transfered from old CMS system to WordPress system.

Wish you like it…

After Web 2.0, Here is SEO 2.0.

From: http://seo2.0.onreact.com/seo-vs-seo-20-top-15-differences

A Google webmaster tool is online software for webmaster optimizes their website to fit Google search engine. Actually, it is a good SEO optimization tools. All you need to do is to have a Google Account and claim your site and after Google verifies your ownership you get to use these features.

So, first step:
Go to https://www.google.com/webmasters/tools/
Log in as your Google account, then add your site below the Dashboard.
Click Add Site.

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Task: Add Notrue head office and retail shop on the Google

Why: Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you. Use the Local Business Center to create your free listing. When potential customers search Maps for local information, they’ll find your business: your address, hours of operation, even coupons to print out and bring to your shop. It’s easy and free. Even if you don’t have a website.

How:
1. Go to www.google.com/local/add, you will see screen as below:

Sign in with your Google Account, fill in your Google account’s details, and click Sign in.

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This cases study is describe Retail Company: Noture, which we are trying to make a story to re-create whole process of how to use the Google to help business online.

Noture is a new company in the retail marketing. Their main business is selling the customization memory card in the IT industry. Their sale point is customer can create their own Logo memory card.

Noture has one head office, one warehouse and one high street shop. Their orders comes from Website and Mail order.

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Google Earth 4.3 (beta) is now available - it’s available for all versions including the free version. You can download it from the Google Earth download page or download it on GEB’s download page. The Google Earth web site has been updated, and the User Guide now reflects 4.3 tips.

This is Google Earth 4.3 (beta) - an incremental update with new features and some pretty cool new data as well. Based on the last release, we’ll probably see an update to this version, fixing any problems that surface for the beta, and an official 4.3 will be released in a few weeks. Also, this is NOT a major new version (which presumably would be called GE 5.0 - and would contain a whole suite of new capabilities, data and interfaces). However, as mentioned in my earlier post, there are some significant new features.

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After naming Google Gears the most innovative product of 2007, PC World is disappointed that very few important applications use Google’s technology. Gears is still an early product, but most of the news articles that mention it talk about making web applications available offline, even if Google Gears is much more than that. An important point from PC World’s article is that Google doesn’t show a list of applications that use Gears before installing the plug-in, so users don’t have too many reasons to try it. Here’s a list of some important applications that use Google Gears:

* Google Reader
- feed reader from Google
- the Gears integration was added in May 2007
- it lets you read the most recent 2000 posts offline, without having access to images and enclosures. You can also star posts or tag them.

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