In the UK, the affiliates marketing is very important for the merchant. Many merchant like use the affiliates network to help their sale. Actually, it is very helpful.

In this stage, I want discuss how the affiliates select the keywords, and binding it on the Google. Google is a good play ground for the affiliates. Normally, the affiliates use the PPC to bid the keywords.

There are two types of binding keywords.
1. If the merchant allow the affiliates binding their keywords which included merchant own brand, as well as merchant allow the affiliates show their URL on the advertising, it will help affiliates easy make the money. But the bad thing is, normally, if the customs come from these keywords, 99% customers are old customer who already bought this brand before.

The merchant can easy grow up their sale when the affiliates do the PPC. But their profit will less than before.

2. Another way is, the merchant don’t allow the affiliates binding any phrase include their brand, as well as misspelling for the brand, also the affiliates can not use their URL. In this way, the affiliates must find other relate keywords to bid for this merchant. And for the merchant, they will get new customer from the affiliates.

The merchant sale grow up slowly, but they can get new customer from affiliates. It help them open the marketing.

So, if you are a merchant, what is your choose for affiliates marketing?

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