The choice always depends on the company size and their marketing position.

Normally, the big name company would like use affiliates marketing to extend their marketing more than grow up sales. Because of they already had a size and reputation in the marketing, and the important point is, they already had steady customer source. So they need new source from the affiliates marketing.

For this situation, they force affiliates only do the broad generally keywords binding in PPC, and the affiliates must use their own landing page. Also, there are many companies happy to pay extra commission when they confirm the buyer from affiliates is new customer.

But for small size company, this is very embarrassedly choice. They need more sales, but also they need more new customers. But they only can choose one of them or they will do a middle course.

The middle course is the companies do their own PPC to protect their brand name. The affiliates can not binding any keywords as their own brand and misspelling. But the affiliates can use merchant URL and can use board phrase which included the brands name in PPC.

Actually, it is not a good solution for these companies, but it can help the companies grow up the sale, protect the brand and get some new customer in.

So, what is next?

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